The teaching power of the non-answer
I ask a lot of questions when learning something new. In work, asking a lot of questions is a good thing that consistently pays off with valuable content and insights. When it comes to the … Read more
All Posts by Kelly Hobkirk
Stirring things up for success
If you’re waiting for success to happen, don’t hold your breath. Instead, stop waiting and go stir something up. Stirring things up doesn’t always need to be about getting in people’s faces. Sometimes you can … Read more
The power of having nothing to lose
There’s this somewhat irrational fear of people who have nothing to lose. It’s only somewhat irrational because we learn this fear from movies and media. Where the fear stops making sense is when it comes … Read more
Feigning surprise when things go wrong
Businesspeople have an incredible knack for feigning surprise when things go wrong. For some people it’s more an insatiable knack, while for others it’s a motivation factor. Evidence is everywhere that things go wrong, yet … Read more
Working hard is working smart
There’s a slacker buzz phrase that’s become popular in the last year around the idea of working smart instead of working hard. It’s also called being lazy. The opposite of working smart would be working … Read more
The problem with recipes
Recipes enable us to make a virtual replica of photo food or a scripted result. But the problem with recipes is three-fold. In fact, recipes are a set up. For one, recipes teach us that … Read more
How to please everyone and keep your soul intact
There’s some ancient business wisdom that says you can’t please everyone, and it’s partially right. Yet it’s also confusing. The fact is that everyone in your market can be pleased. All they have to do … Read more
Why large cellular providers suck and a small one that rocks
Large cellular providers suck in almost universal fashion. T-mobile and Verizon have a few things in common: 1) They suck 2) They are dishonest 3) Their contracts are handcuffs, and not real contracts 4) They … Read more
Don’t wear black unless you wear black
Social media advice says you shouldn’t wear black in your profile photo. It says you should stand in front of a neutral background color. That’s great advice for people who don’t wear black and prefer … Read more
Are you doing the opposite?
Successful brands occupy a specific niche, one by which they define themselves. They begin by seeing a need and wanting to fill it, then creating a way to deliver. They state who they are, and … Read more