Should you start your business without a professionally designed logo? The answer is a resounding No! There is absolutely no valid reason or excuse to shortchange your goals and dreams by starting your business without … Read more
Advertising is not push. Advertising is not slow. Advertising is not wasteful. Advertising is not wow. Advertising is not interruption. Advertising is not necessarily big, nor is it necessarily expensive. Advertising is not outside of … Read more
In response to yesterday’s post, a few people asked me what are some better ways to find an audience? To answer that, I’d like you to look beyond simply adding people to your fan base. … Read more
Are you really so desperate to find an audience that you have made it a top priority to get people to follow you on Twitter? I like Twitter, sort of, but I use it in … Read more
In the 1950s, IBM founder Thomas Watson, famously said “Good design is good business.” Truer words, regarding design, were never spoken. IBM is now running an advertisement with the headline, “Green business is good business.” … Read more
Poor creative can kill an advertisement before it sees the light of day. If you’re smart and working with an objective mind, you can catch the poor concepts before they ever reach a production stage. … Read more
Advertising has gotten a bad rap by the very folks who have profited the most from it. Many companies who experience success in advertising also lose their shirt in it. There are two pretty simple … Read more
