Someone is copying you right now
If you are lucky, someone is copying you right this minute. It’s lucky because it means what you are doing is different, at least for the moment. It also means you have an urgency to … Read more
Monthly Archives: March 2015
How to blend in with your competition
If you want to blend in with your competition, do what other people do in choosing how to design their website: buy a template. If the sales text says anything like, “will help you stand … Read more
The connection value of being unusual
When you are unusual, you have to work harder to connect. That’s why building a captive audience takes hard work, time, and patience. You can do something amazing and connect, temporarily, with people who follow … Read more
The teaching power of the non-answer
I ask a lot of questions when learning something new. In work, asking a lot of questions is a good thing that consistently pays off with valuable content and insights. When it comes to the … Read more
Stirring things up for success
If you’re waiting for success to happen, don’t hold your breath. Instead, stop waiting and go stir something up. Stirring things up doesn’t always need to be about getting in people’s faces. Sometimes you can … Read more
The power of having nothing to lose
There’s this somewhat irrational fear of people who have nothing to lose. It’s only somewhat irrational because we learn this fear from movies and media. Where the fear stops making sense is when it comes … Read more
Feigning surprise when things go wrong
Businesspeople have an incredible knack for feigning surprise when things go wrong. For some people it’s more an insatiable knack, while for others it’s a motivation factor. Evidence is everywhere that things go wrong, yet … Read more
Working hard is working smart
There’s a slacker buzz phrase that’s become popular in the last year around the idea of working smart instead of working hard. It’s also called being lazy. The opposite of working smart would be working … Read more
The problem with recipes
Recipes enable us to make a virtual replica of photo food or a scripted result. But the problem with recipes is three-fold. In fact, recipes are a set up. For one, recipes teach us that … Read more
How to please everyone and keep your soul intact
There’s some ancient business wisdom that says you can’t please everyone, and it’s partially right. Yet it’s also confusing. The fact is that everyone in your market can be pleased. All they have to do … Read more