The power of having nothing to lose

There’s this somewhat irrational fear of people who have nothing to lose. It’s only somewhat irrational because we learn this fear from movies and media. Where the fear stops making sense is when it comes to finding inspiration.

Artists and creators who have nothing to lose wield great personal power and can launch game changers that seemingly come out of thin air.

The media portrays outlaws who have nothing to lose as being dangerous, but artists who have nothing to lose arrive at that point of personal power for entirely different reasons. Outlaws are destroying. Artists are creating.

Artists exhaust every possibility before giving up. That means they do a ton of exploring before hitting a point of exhaustion. Upon exhaustion, there is no reason left to avoid launching. In fact, it’s often the only option.

Kelly Hobkirk - teaching marketers how to harness strategy, goals, reality, and purpose to connect and do better work.


Kelly Hobkirk has been helping companies succeed in creative ways for nearly 25 years. His work has been featured in Time Magazine, and books by Rockport and Rotovision. Get exclusive articles when you sign up for his monthly newsletter.

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