(Not a vacation) A new post on advertising
Even on a medical break, I encountered a glut of advertising. I’ve been out for a couple weeks on what some people are calling a vacation (though it was medical-related… not what I’d call a … Read more
Even on a medical break, I encountered a glut of advertising. I’ve been out for a couple weeks on what some people are calling a vacation (though it was medical-related… not what I’d call a … Read more
Modern marketing says mass appeal is over, but the truth is it never actually existed. Human beings are quirky by nature. We all want to be original. We want to be the one who had … Read more
It’s no secret that advertising creative has gone down the tubes in the last decade. Businesses are now substituting aggressive online placement in place of strong concepts. Good advertising creative is smart marketing. Poor advertising … Read more
When you’ve been in advertising as long as I have, you learn that there is really only one reason why most advertising fails, and it’s called fear. How fear manifests with regard to advertising presents … Read more
Comcast and Qwest/Century Link are their own worst enemies. Alone, each is already known for their startlingly poor reputations. Pitted against each other, they only make it worse. One of the first things you learn … Read more
Hats off to J.Crew president and creative director Jenna Lyons who had the good taste, confidence, and authenticity to let marketing send an email out to their database featuring a photo of her son with … Read more
People like to complain about advertising. They see it on the internet, on the tele, on billboards, in magazines, and in the mail, and it annoys them. People would prefer to have their entertainment cakes … Read more
Advertising is not push. Advertising is not slow. Advertising is not wasteful. Advertising is not wow. Advertising is not interruption. Advertising is not necessarily big, nor is it necessarily expensive. Advertising is not outside of … Read more
In the 1950s, IBM founder Thomas Watson, famously said “Good design is good business.” Truer words, regarding design, were never spoken. IBM is now running an advertisement with the headline, “Green business is good business.” … Read more
Poor creative can kill an advertisement before it sees the light of day. If you’re smart and working with an objective mind, you can catch the poor concepts before they ever reach a production stage. … Read more