IBM Rewrites An Old Headline, and Does It Well

In the 1950s, IBM founder Thomas Watson, famously said “Good design is good business.” Truer words, regarding design, were never spoken.

IBM is now running an advertisement with the headline, “Green business is good business.” This is a smart redux because it is saying exactly the same thing as the original, yet it is updated for the current times.

Good design is nowadays green. Green business is good design.

Kelly Hobkirk - teaching marketers how to harness strategy, goals, reality, and purpose to connect and do better work.


Kelly Hobkirk has been helping companies succeed in creative ways for nearly 25 years. His work has been featured in Time Magazine, and books by Rockport and Rotovision. Get exclusive articles when you sign up for his monthly newsletter.

Thank you! This is going to feel good.

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