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Posts in Category ‘Marketing’

Rebranding is not a magic wand, it’s one important step

  • November 28, 2017
  • 0 comments

When things go wrong in business, it’s tempting to reach for the magic wand of rebranding, wishing for a miracle that will re-harness your good intentions and instantly bring back best practices, integrity, and orders. … Read more

    • Branding
    • Marketing

Changing focus several times at once

  • May 19, 2016
  • 0 comments

Update: Shift One, Typekirk, my type foundry was launched in July. For many years, I have written about branding and marketing, yet when I examine analytics for this site, consistently, posts about branding and marketing … Read more

    • Blogging
    • Marketing

Same as ever, do not focus on your competition

  • April 25, 2016
  • 0 comments

For twenty years, I’ve been telling clients to not worry about their competition. While counter-intuitive to the non-athlete, athletes in competition know it’s a basic given. You can’t control your competitors. There is literally no … Read more

    • Business
    • Marketing
    • Working Better

The connection value of being unusual

  • March 27, 2015
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When you are unusual, you have to work harder to connect. That’s why building a captive audience takes hard work, time, and patience. You can do something amazing and connect, temporarily, with people who follow … Read more

    • Marketing

This is a test, this is only a marketing test

  • March 9, 2015
  • 0 comments

People and companies often have rules of engagement, plainly stated on websites or directly, in email and on the phone. These rules are marketing tests of sorts, à la, will you engage us in the … Read more

    • Marketing
    • Working Better

Luck and connection

  • March 7, 2015
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Luck and connection are key elements for business creative. Life brings us luck, but connection is usually forged. Often times, luck unexpectedly enhances creative efforts. A photographer snaps a professional portrait, and most of the … Read more

    • Creating
    • Marketing

Give the customer what they want

  • February 28, 2015
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Give the customer what they want was the rule. Now it’s about selling the customer what you have, which is a backwards approach, one that is most likely to yield unhappiness on both ends. If … Read more

    • Customer Service
    • Marketing

Prove you are bigger than being big

  • June 26, 2014
  • 0 comments

I’m launching a new effort, and as such, I need a Twitter account, a PayPal account, a web hosting account, a this account, a that account. And so on. It’s no secret that I like … Read more

    • Marketing
    • Working Better

Who are you focusing on?

  • May 6, 2013
  • 0 comments

All business owners talk about their competition. They do it incessantly, as though it is a major focus of their business. But it’s not a focus at all really. It’s little more than a distraction. … Read more

    • Marketing
    • Working Better

Why people rarely follow marketing plans

  • March 7, 2013
  • 0 comments

It’s a universal truth that business owners rarely follow marketing plans. I’ve yet to meet a marketing consultant or professor who does not lament this sad fact, while wondering aloud ‘why oh why don’t they … Read more

    • Marketing
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