When things go wrong in business, it’s tempting to reach for the magic wand of rebranding, wishing for a miracle that will re-harness your good intentions and instantly bring back best practices, integrity, and orders. … Read more
Update: Shift One, Typekirk, my type foundry was launched in July. For many years, I have written about branding and marketing, yet when I examine analytics for this site, consistently, posts about branding and marketing … Read more
For twenty years, I’ve been telling clients to not worry about their competition. While counter-intuitive to the non-athlete, athletes in competition know it’s a basic given. You can’t control your competitors. There is literally no … Read more
When you are unusual, you have to work harder to connect. That’s why building a captive audience takes hard work, time, and patience. You can do something amazing and connect, temporarily, with people who follow … Read more
People and companies often have rules of engagement, plainly stated on websites or directly, in email and on the phone. These rules are marketing tests of sorts, à la, will you engage us in the … Read more
Luck and connection are key elements for business creative. Life brings us luck, but connection is usually forged. Often times, luck unexpectedly enhances creative efforts. A photographer snaps a professional portrait, and most of the … Read more
Give the customer what they want was the rule. Now it’s about selling the customer what you have, which is a backwards approach, one that is most likely to yield unhappiness on both ends. If … Read more
I’m launching a new effort, and as such, I need a Twitter account, a PayPal account, a web hosting account, a this account, a that account. And so on. It’s no secret that I like … Read more
All business owners talk about their competition. They do it incessantly, as though it is a major focus of their business. But it’s not a focus at all really. It’s little more than a distraction. … Read more
It’s a universal truth that business owners rarely follow marketing plans. I’ve yet to meet a marketing consultant or professor who does not lament this sad fact, while wondering aloud ‘why oh why don’t they … Read more
