When things go wrong in business, it’s tempting to reach for the magic wand of rebranding, wishing for a miracle that will re-harness your good intentions and instantly bring back best practices, integrity, and orders. … Read more
Working in brand development for small businesses looking to grow, you begin to see strong patterns over time, like a lack of real-world brand positioning. The pattern is significant because brand positioning is one of … Read more
Imagine for a second that you are named ‘Ted’, and when people refer to you, they call you ‘Teding‘. That’s just like calling your brand ‘branding‘. You can’t change your branding, and you can’t hand … Read more
KellyHobkirk.com is now a marketing blog. I’ll still be writing about brands and branding primarily on my branding and advertising firm website, trainofthought.net. Inevitable it is that some talk of brands and branding will still … Read more
Big is your dream or vision. Big is unconcerned with size. Big is branding with integrity. Big is your passion. Big is marketing with honesty. Possibilities are big. Creating is big. Thinking is big. Acting … Read more
I had to take a forced break from writing this blog last year due to health reasons. I was struck down twice in 2009 by painful, humbling illnesses. A certain kind of clarity occurs when … Read more
People like to complain about advertising. They see it on the internet, on the tele, on billboards, in magazines, and in the mail, and it annoys them. People would prefer to have their entertainment cakes … Read more
I had the opportunity to speak about branding at a local Seattle high school a couple weeks ago. It came as no surprise to me that some of the students feel manipulated by the branding … Read more
Should you start your business without a professionally designed logo? The answer is a resounding No! There is absolutely no valid reason or excuse to shortchange your goals and dreams by starting your business without … Read more
This is an updated version of an article I wrote on Biznik, which inadvertently started a heated discussion. Designers really jumped on it, but the article is applicable to many types of businesses. How do … Read more
