Mass appeal was never about mass
Modern marketing says mass appeal is over, but the truth is it never actually existed. Human beings are quirky by nature. We all want to be original. We want to be the one who had … Read more
Monthly Archives: February 2012
Advertise better, not more aggressively
It’s no secret that advertising creative has gone down the tubes in the last decade. Businesses are now substituting aggressive online placement in place of strong concepts. Good advertising creative is smart marketing. Poor advertising … Read more
Why ask why?
Why did Van Gogh cut off his ear? We all talk about how the man must have been insane. I don’t recall anyone asking, back in school, why he did it. I’ve read he was … Read more
Is graphic design a profession or a hobby?
The real question may be, do companies hire graphic designers to fill a budget sheet or fuel their marketing? The industry and billions of dollars would seem to suggest graphic design is a real profession, … Read more
Falling out of line
In spite of great urging from professors and students alike to fall in line, my beliefs have remained fully intact since enrolling in university last year. There have been at least half a dozen professors … Read more
Are you backing an anchor-holder?
We tend to believe in the people we work with. It’s in our nature. It’s also in the fibers we weave together as team members, coworkers, or client and service provider. Most of the time … Read more
The longcut – the greatest of all marketing shortcuts
Marketing shortcuts often come with a hefty price, as I was reminded a couple nights ago. I had an allergic reaction to soy that hurtled me into health hell, throat nearly shut, the rest of … Read more
Are you a hobbyist or businessperson?
Hobbyists play to prove. Businesspeople play to win. Hobbyists start at the middle and negotiate to the bottom. Businesspeople start where they start (high, middle or low) and stay there. Hobbyists spin. Businesspeople tell the … Read more
How did we get here? The gay marriage vote
How did we get to a point of a gay marriage vote? How did we get to a point in society when the very thoughts, rights, and inborn feeling of human beings in our country … Read more
I’m sorry you feel that way
‘I’m sorry you feel that way,’ needs to be stricken from the customer service bible. It’s not about how I feel, and it’s not about how you feel. Customer service is about grasping a golden … Read more