Large cellular providers suck in almost universal fashion. T-mobile and Verizon have a few things in common: 1) They suck 2) They are dishonest 3) Their contracts are handcuffs, and not real contracts 4) They … Read more
Social media advice says you shouldn’t wear black in your profile photo. It says you should stand in front of a neutral background color. That’s great advice for people who don’t wear black and prefer … Read more
Successful brands occupy a specific niche, one by which they define themselves. They begin by seeing a need and wanting to fill it, then creating a way to deliver. They state who they are, and … Read more
My book is on a tough topic, one that is controversial, one that really matters. Telling people about it, I get challenged almost as a matter of course. People question the validity of my experience, … Read more
People and companies often have rules of engagement, plainly stated on websites or directly, in email and on the phone. These rules are marketing tests of sorts, à la, will you engage us in the … Read more
Policies are created to help companies run smoothly, but they can also damage your brand, particularly when they are rigidly enforced on customers. The common assumption when a person makes a purchase is that they … Read more
Luck and connection are key elements for business creative. Life brings us luck, but connection is usually forged. Often times, luck unexpectedly enhances creative efforts. A photographer snaps a professional portrait, and most of the … Read more
Working in brand development for small businesses looking to grow, you begin to see strong patterns over time, like a lack of real-world brand positioning. The pattern is significant because brand positioning is one of … Read more
It seems fairly obvious that 49 years ago when John Lennon said, “We’re more popular than Jesus now,” he was talking not about belief systems, but about news headlines. Lennon was an intelligent man, certainly … Read more
Every creator of virtually anything must at some point decide who they are creating for, themselves or their audience. In many cases, the ‘who factor’ begins with a focus on the self and a secondary … Read more
