The straight story always works better
If you are selling, telling it straight is always the better tact. Sure, adding a dash of romance never hurts, but shifting story midstream is a surefire way to undermine trust. If the customer asks … Read more
All Posts by Kelly Hobkirk
The difference between taking pictures and photography
Digital cameras and smartphone cameras have turned nearly everyone into picture takers, but there is a massive difference between taking pictures and photography. Where anyone can take pictures, photographers are true artists. This is a … Read more
I mean, I feel like, I think
I mean. I feel like. I think. These are all meaningless phrases that say precisely the same thing as “Um,” but do so while sounding less intelligent. When someone starts a sentence with, “I mean,” … Read more
Top tip for devising an online survey
Surveys come in all shapes and sizes, but a vast majority of them share one glaring problem: lack of focus. The less focus your online survey has, the more questions it will have, and in … Read more
Flying without wings
There is an assumption in the world that we all speak the same learning language. It is assumed that everybody is learning from video, yet some people cannot learn much from watching instructional video because … Read more
Your ticket has closed
“Your ticket has closed,” reads the message subject. This is really just another way of saying “Go away, go find a competing product, we don’t care.” The support ticket was just opened two days ago. … Read more
Save your best for first
You know that old advice for saving the best for last? Well, it’s time to toss that out the window. Instead, try saving your best for first. No holding back anymore. Now is the time … Read more
Someone is copying you right now
If you are lucky, someone is copying you right this minute. It’s lucky because it means what you are doing is different, at least for the moment. It also means you have an urgency to … Read more
How to blend in with your competition
If you want to blend in with your competition, do what other people do in choosing how to design their website: buy a template. If the sales text says anything like, “will help you stand … Read more
The connection value of being unusual
When you are unusual, you have to work harder to connect. That’s why building a captive audience takes hard work, time, and patience. You can do something amazing and connect, temporarily, with people who follow … Read more