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Rebranding is not a magic wand, it’s one important step

  • November 28, 2017
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When things go wrong in business, it’s tempting to reach for the magic wand of rebranding, wishing for a miracle that will re-harness your good intentions and instantly bring back best practices, integrity, and orders. … Read more

    • Branding
    • Marketing

Gluten-free is easy in Seattle

  • April 3, 2017
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I figure it’s time for another gluten-free post, because even today, many years after getting gluten out of daily diets has improved the lives of so many people, there are still throngs out there who … Read more

    • Gluten-Free

The bizarre wonders of the no-reply email

  • January 5, 2017
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Don’t worry – It’s not your fault. Someone taught you to use a “no-reply” from email address with your customers. They taught you it’s a great way to cut down on being inundated with useless … Read more

    • Working Better

Now Now Now

  • November 20, 2016
  • 0 comments

Last year, I contacted Derek Sivers for his opinion on attending grad school (which he called “timid procrastination”). While I was vacillating, I agreed with his thinking. Later, I flipped my decision, in part, due … Read more

    • Working Better

Why I had to be a grad student

  • October 26, 2016
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I am a big believer in education, now, but 30 years ago, when I was a 17-year-old high school graduate, you would not have heard me utter such words. In fact, I thought school was … Read more

    • Humanity

No, LinkedIn, I do not wish to connect with my dead friend, not yet anyway

  • September 6, 2016
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As an early adopter of social networking and social media, it’s been great reconnecting with old friends and making new ones. Back when the now-defunct Biznik was an up and coming social networking site, making … Read more

    • Social Media

Typekirk font foundry launches

  • August 23, 2016
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To great fanfare (and a ridiculous amount of convention balloons), Typekirk.com was launched in July. The site features new font releases and an online store, where you can purchase and instantly download my latest font … Read more

    • Fonts

I love George Lois’ courage (you can too)

  • June 2, 2016
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In ‘Damn Good Advice (for people with talent)’, George Lois speaks of courage thusly: “The courage to create only superb work, through thick and thin, and fight to protect it at all cost, is not … Read more

    • Working Better

Changing focus several times at once

  • May 19, 2016
  • 0 comments

Update: Shift One, Typekirk, my type foundry was launched in July. For many years, I have written about branding and marketing, yet when I examine analytics for this site, consistently, posts about branding and marketing … Read more

    • Blogging
    • Marketing

R.I.P. Hannah Albert

  • May 4, 2016
  • 0 comments

Hannah Albert was first my friend, then doctor, then artist. Always true. One of my most valued friends passed away this week. Strangely, we barely knew each other, yet she knew quite a bit about … Read more

    • Uncategorized
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Train of Thought branding and advertising

Recent Posts

  • Rebranding is not a magic wand, it’s one important step
  • Gluten-free is easy in Seattle
  • The bizarre wonders of the no-reply email
  • Now Now Now
  • Why I had to be a grad student

Recent Comments

  • Ultimate Greek Chopped Salad & How we started our Gluten & Dairy Free Jorney!! | Pint of Flavors - A bit of every tasty thing in the world on How going gluten-free changed my life
  • Jo McIntyre on Altrec illustrates why marketing preferences are a golden ticket
  • JoAnne Dorisio on Hiding my greatest art
  • Roy on How going gluten-free changed my life
  • Paul on There is no species of one

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