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All Posts by Kelly Hobkirk

Same as ever, do not focus on your competition

  • April 25, 2016
  • 0 comments

For twenty years, I’ve been telling clients to not worry about their competition. While counter-intuitive to the non-athlete, athletes in competition know it’s a basic given. You can’t control your competitors. There is literally no … Read more

    • Business
    • Marketing
    • Working Better

Constructive criticism happens when people care

  • March 31, 2016
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Constructive criticism has always been a good thing, yet in recent years, people have become quite hostile when receiving it, often taking to social media with angry, flaming negativity in response. The weird thing is, … Read more

    • Business

The $500 website – a stepping stone

  • February 1, 2016
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What does the $500 website do for you? With a budget of $500, chances are high that your site will work against you, and there is a simple reason. If you compare a reasonable starting … Read more

    • Website Design

The Me Generation Myth

  • September 27, 2015
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By the title, you can probably tell that I don’t believe in the Millennial or Me generation actually being a thing. Sure, I’ve noticed the seemingly omnipresent sense of entitlement in so many 20-somethings, but … Read more

    • Humanity

How easy do we really need things to be?

  • September 14, 2015
  • 0 comments

I was reading a software review wherein the user complained that while the tool made complex selections easy, it didn’t make easy selections, such as the square edges of a building, easier. How easy do … Read more

    • Humanity
    • Working Better

The creative benefit of chaos

  • July 8, 2015
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For some, chaos is essential to benefiting from the creative process. There are endless tools for controlling and crimping creativity, tools that help you organize, outline, and sequester creative thoughts, ideas, concepts. Place them in … Read more

    • Creating
    • Working Better

Smaller goals, bigger goals

  • June 14, 2015
  • 0 comments

If your goal is association, start a relationship. If your goal is to undermine, publish fabricated or irrelevant data. (Then craft a more admirable goal.) If your goal is to teach, learn. If your goal … Read more

    • Working Better

Poor system design inspires customers

  • May 28, 2015
  • 0 comments

If your system lacks the ability to recognize human input, you have a system design problem. While the problem may seem obvious to you and me, plenty of people don’t get it at all. It’s … Read more

    • Working Better

The voice of the Brimstone butterfly

  • May 15, 2015
  • 0 comments

Have you ever felt an unexplainable urge to complete an original work, yet it seems life gets in the way? If you have a voice in the back of your mind to make an effort … Read more

    • Creating

The responsibility to call out the bad

  • April 28, 2015
  • 0 comments

Sometimes I feel like a crank. If I notice a process or a design that was poorly done, I feel a responsibility to call it out. That approach was ingrained in me early in my … Read more

    • Humanity
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