Smaller goals, bigger goals

If your goal is association, start a relationship.

If your goal is to undermine, publish fabricated or irrelevant data. (Then craft a more admirable goal.)

If your goal is to teach, learn.

If your goal is to succeed, make the efforts.

If you lack a clear priority, categorize and rank your goals.

Once you set goals, stay focused on them until they are realized.

If you streamline them, you may realize that the smaller goals support your bigger goals. (Obvious, yet often overlooked.)

If you skip the smaller goals, the larger goals may forever be out of your grasp.

If you are reaching your small goals, you will almost invariably be reaching your big goals.

Kelly Hobkirk - teaching marketers how to harness strategy, goals, reality, and purpose to connect and do better work.


Kelly Hobkirk has been helping companies succeed in creative ways for nearly 25 years. His work has been featured in Time Magazine, and books by Rockport and Rotovision. Get exclusive articles when you sign up for his monthly newsletter.

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