Did you do it right?
When we send anything, we double and triple check, proofread, scan, check for grammar and punctuation, make sure all the openings are taped shut, check that all mechanisms are working perfectly. All of it to … Read more
All Posts by Kelly Hobkirk
Simple advice for camera-shy people
For camera-shy people, I have some advice I give. I used to be camera-shy too. I really did not like having my picture taken, but one day when I was seventeen and taking senior pictures, … Read more
Prove you are bigger than being big
I’m launching a new effort, and as such, I need a Twitter account, a PayPal account, a web hosting account, a this account, a that account. And so on. It’s no secret that I like … Read more
Seattle traffic math illustrated, or how drivers and cyclists can work together
I added to post on my three-reader strong Bikelops blog today about the fact that Seattle is poised to become the bike commuter capital of the U.S., if only people can embrace the inevitable change … Read more
Just narrow your focus
People tend to want to have a broad focus. Heck, I’ve made a career out of it. One thing I’ve noticed working with entrepreneurs is that when you narrow your focus, people tend to become … Read more
The dastardly dangers in hiring Order Takers
Guess what order takers do? If your answer is the obvious, ‘Take orders,’ sorry, but you’re at least partially wrong. Order takers undermine your business in more ways than one, and that’s sadly their biggest … Read more
Apple’s triumphant return to great design
Six months ago, I penned a post about how boring Apple products had become. I was pleasantly surprised a couple weeks back to see that Apple has trained their focus back on the one thing … Read more
Who are you focusing on?
All business owners talk about their competition. They do it incessantly, as though it is a major focus of their business. But it’s not a focus at all really. It’s little more than a distraction. … Read more
Are tech chins really better?
Maybe they’re right to point their heads down, to strain their necks, to bury their eyes in texting and tablets. Maybe it’s good for their inner dialog to communicate through screens instead of face-to-face. It … Read more
Why people rarely follow marketing plans
It’s a universal truth that business owners rarely follow marketing plans. I’ve yet to meet a marketing consultant or professor who does not lament this sad fact, while wondering aloud ‘why oh why don’t they … Read more