Just narrow your focus

People tend to want to have a broad focus. Heck, I’ve made a career out of it. One thing I’ve noticed working with entrepreneurs is that when you narrow your focus, people tend to become more effective.

I have shaky hands, and writing with them for any length of time tends to get painful fast. It’s a fact of being me, a physical nerve thing. Instead of writing with pen and paper, most of the time I use a computer.

When I’m traveling, lugging a computer around isn’t such a treat, plus the level of distraction they impose is huge. Asus seems to have made a computer precisely suited to my needs in that it weighs just 2.4 lbs., has a tiny footprint, and it does almost nothing really well (painfully slow startup [think x386], and it’s not fast enough to stream). The one thing it’s great for is writing.

Who knew someone would make a computer that is so slow it’s best suited for just one thing. Narrow focus can be a great ally.

Kelly Hobkirk - teaching marketers how to harness strategy, goals, reality, and purpose to connect and do better work.


Kelly Hobkirk has been helping companies succeed in creative ways for nearly 25 years. His work has been featured in Time Magazine, and books by Rockport and Rotovision. Get exclusive articles when you sign up for his monthly newsletter.

Thank you! This is going to feel good.

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