Apple Earns Their Reputation

Apple surprised me today. I received notice today that they had just shipped my replacement Mac. I figured it would show up some time next week. About three hours later, my new computer arrived.

I’ve bought a lot of Macs over the last 15 years of running my ad agency. Apple protected their brand reputation in the best possible way today. They exceeded my expectations, and in doing so, they ensured that I will continue to run Macs for years to come. I am once again a fan.

Kelly Hobkirk - teaching marketers how to harness strategy, goals, reality, and purpose to connect and do better work.


Kelly Hobkirk has been helping companies succeed in creative ways for nearly 25 years. His work has been featured in Time Magazine, and books by Rockport and Rotovision. Get exclusive articles when you sign up for his monthly newsletter.

Thank you! This is going to feel good.

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