Apple’s triumphant return to great design
Six months ago, I penned a post about how boring Apple products had become. I was pleasantly surprised a couple weeks back to see that Apple has trained their focus back on the one thing … Read more
Posts Tagged ‘Apple’
Has Apple has lost its core?
Apple used to do amazing, surprising, innovative, intrinsically cool things. They used to design with guts and risk and style. For now anyway, that time is over. Apple hasn’t introduced anything truly inspiring in over … Read more
How do you guard your Brand Reputation?
There is a question I ask every client at the start of our relationship that often puzzles people. The usual response includes a slight sideways turn of the head, while eyes tend to squint. Then … Read more
Apple Earns Their Reputation
Apple surprised me today. I received notice today that they had just shipped my replacement Mac. I figured it would show up some time next week. About three hours later, my new computer arrived. I’ve … Read more
When is Good Customer Service Bad?
Apple computers almost always have some major hardware issue within the first few years of their life, so it’s always a good idea to buy the AppleCare extended warranty. In making use of my AppleCare … Read more