Do you get emails from salespeople that start with, “I just wanted” followed by any sort of information about an offering that is nothing less than an advertisement? I get them all the time, often … Read more
The problem with big is it’s fat and unwieldy. It’s hard to move around, both inside and outside. When a company gets really big, it gets boring. That’s when people jump ship to go start … Read more
The new Train of Thought website has finally launched. This is a quick reminder to not put off until tomorrow what your marketing needs today. A client (accidentally) told me one day that they didn’t … Read more
When your sales calls, messages or advertisements begin by stating, “We’d like you to know” or “I wanted you to know”, you’re really saying, “I am more important than you.” And that’s a pretty ballsy … Read more
Have we reached the end of complete thoughts, sentences and brands? The latest trend in marketing copywriting. Is incomplete thoughts. Like this. For the entire family. In short non-sentences. In school, we are taught how … Read more
I recently discovered that some companies ‘get’ the concept of humanity, while others have probably not ever heard of it. I was hired by a company who requires even their subcontractors to submit to drug … Read more
Have you taken stock of a big personal change in your recent past? We are constantly changing, even if we are unaware of it. Your change could be anything or any size—little or huge. It … Read more
“A man’s got to know his limitations.” ~ Harry Callahan It’s important to know your limitations, but equally valuable is breaking through them. Last week, I wrote about having a tooth pulled and reflecting on … Read more
Wow is often problematic because it provides a wow moment (oh boy!), then does nothing at all in regards to selling, instead prompting the viewer to look for the next wow. Of course, you can’t … Read more
I gained a profound new appreciation for the differences between us yesterday. I was sitting in the turquoise chair watching birds feed outside as a soft-skinned assistant’s hand gingerly supported my head from under my … Read more
