The $500 website – a stepping stone
What does the $500 website do for you? With a budget of $500, chances are high that your site will work against you, and there is a simple reason. If you compare a reasonable starting … Read more
Posts Tagged ‘Marketing’
The Me Generation Myth
By the title, you can probably tell that I don’t believe in the Millennial or Me generation actually being a thing. Sure, I’ve noticed the seemingly omnipresent sense of entitlement in so many 20-somethings, but … Read more
Prove you are bigger than being big
I’m launching a new effort, and as such, I need a Twitter account, a PayPal account, a web hosting account, a this account, a that account. And so on. It’s no secret that I like … Read more
Why people rarely follow marketing plans
It’s a universal truth that business owners rarely follow marketing plans. I’ve yet to meet a marketing consultant or professor who does not lament this sad fact, while wondering aloud ‘why oh why don’t they … Read more
The problem with marketing
Writing about marketing is a never-ending affair. I could post here several times per day every day, and never run out of ways to enthusiastically review the same core marketing truths, but that’s kind of … Read more
Finally, a new Train of Thought website
The new Train of Thought website has finally launched. This is a quick reminder to not put off until tomorrow what your marketing needs today. A client (accidentally) told me one day that they didn’t … Read more
Is graphic design a profession or a hobby?
The real question may be, do companies hire graphic designers to fill a budget sheet or fuel their marketing? The industry and billions of dollars would seem to suggest graphic design is a real profession, … Read more
Fear: how bad hair, habits and horrible has-beens happen
Fear is a convenient excuse, a procrastination technique, an avoidance tool. Fear is free, so it’s easy to wield it in the face of anything in life that imposes difficulty. A better method is to … Read more
Honest marketing begins within
Honest marketing used to be thought of as impossible. I’m not sure why, but I suspect it had to do with romancing a stone, or to put it more succinctly, polishing a turd (ick). Thing … Read more
The toxicity of buddy deals
How often do you try to get ‘buddy deals’? People have approached me, saying a ‘buddy deal’ went south and didn’t turn out how they wanted. So they came to me, saying they wanted to … Read more