Connections are everywhere


You never know when, how, or why a connection might occur. I arrived at last Saturday’s BizJam event just in time to serve on a marketing panel called the Marketing Smackdown. I preferred to arrive just prior to my event so that I could have a clear mind going in to the session.

Walking through the hallway, I passed DL Byron, co-author of the excellent, Blogging for Your Business, who was wearing a blank Pathable name tag just like mine, with no info at all. We’ve met before, but it was the blank Presenter badge, given to presenters who arrived after the Waggle Labs Pathable booth had closed, that caught his eye and made the connection as we passed each other.

The Pathable badges are a great social networking icebreaker because they instantly reveal similarities and differences between the people wearing them. I missed the pre-BizJam questionnaire email sent for the badges, so mine was blank.

DL and I connected because we both arrived just in time for our respective events, and we both missed the questionnaire.

Kelly Hobkirk - teaching marketers how to harness strategy, goals, reality, and purpose to connect and do better work.


Kelly Hobkirk has been helping companies succeed in creative ways for nearly 25 years. His work has been featured in Time Magazine, and books by Rockport and Rotovision. Get exclusive articles when you sign up for his monthly newsletter.

Thank you! This is going to feel good.

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