Writing the previous post, I went to the Adbusters website to get the link to their site, and I laughed my head clean off when I saw their logo. (Luckily, it is tethered by a thick cable.) The logo depicts a guy with a target for a head, peering out from his hiding place behind a rock. Perfect.
As a consumer, do you ever feel like that? I know I do, but I usually brush it right off. I got a call tonight from something my caller I.D. showed as TV Survey. I didn’t answer courteously. In fact, I didn’t answer at all. I picked up the phone and said, "Please remove us from your list," and I hung up. Has that ever happened to you? If so, try reading Adbusters some time.
Kelly Hobkirk - teaching marketers how to harness strategy, goals, reality, and purpose to connect and do better work.
Kelly Hobkirk has been helping companies succeed in creative ways for nearly 25 years. His work has been featured in Time Magazine, and books by Rockport and Rotovision. Get exclusive articles when you sign up for his monthly newsletter.