The toxicity of buddy deals
How often do you try to get ‘buddy deals’? People have approached me, saying a ‘buddy deal’ went south and didn’t turn out how they wanted. So they came to me, saying they wanted to … Read more
Monthly Archives: January 2012
Change is easy, make work exciting
Why make work exciting? If your work is mind-numbing, imagine how your product feels. Imagine how the people using your product experience it. Mind-numbing is mind-numbing no matter how you market it. It comes through … Read more
Power is personal. Equality is each person’s right.
Martin Luther King, Jr. died the year I was born. In the time that passed between those two events and now, a profoundly different attitude towards the equality of human beings has been embraced by … Read more
Working better to push your boundaries
This is about working better. It’s about work being better, not mind-numbing or boring. I can barely stay awake. I’m nodding off to sleep so many times today I’ve lost count. Actually, I’m too tired … Read more
Kablam! Now it’s a marketing blog
KellyHobkirk.com is now a marketing blog. I’ll still be writing about brands and branding primarily on my branding and advertising firm website, trainofthought.net. Inevitable it is that some talk of brands and branding will still … Read more
Temp post for Technorati
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