Ouch wow, the wrong kind of wow
Wow is often problematic because it provides a wow moment (oh boy!), then does nothing at all in regards to selling, instead prompting the viewer to look for the next wow. Of course, you can’t … Read more
Posts Tagged ‘wow’
Keeping Your Advertising on the Right Track
Advertising has gotten a bad rap by the very folks who have profited the most from it. Many companies who experience success in advertising also lose their shirt in it. There are two pretty simple … Read more