Branding is not your brand
Imagine for a second that you are named ‘Ted’, and when people refer to you, they call you ‘Teding‘. That’s just like calling your brand ‘branding‘. You can’t change your branding, and you can’t hand … Read more
Posts Tagged ‘Branding’
What’s big?
Big is your dream or vision. Big is unconcerned with size. Big is branding with integrity. Big is your passion. Big is marketing with honesty. Possibilities are big. Creating is big. Thinking is big. Acting … Read more
My forced break, and the start of a revolution in branding
I had to take a forced break from writing this blog last year due to health reasons. I was struck down twice in 2009 by painful, humbling illnesses. A certain kind of clarity occurs when … Read more
People love advertising
People like to complain about advertising. They see it on the internet, on the tele, on billboards, in magazines, and in the mail, and it annoys them. People would prefer to have their entertainment cakes … Read more
Branding touches high school students
I had the opportunity to speak about branding at a local Seattle high school a couple weeks ago. It came as no surprise to me that some of the students feel manipulated by the branding … Read more
Why the Customer is Always Right (or 10 Ways to Keep Your Customers Happy)
This is an updated version of an article I wrote on Biznik, which inadvertently started a heated discussion. Designers really jumped on it, but the article is applicable to many types of businesses. How do … Read more
How to Choose the Right Printer for High-Impact Marketing Communications
Learn the essential questions to ask printers prior to hiring them. Learn what to look for, what to expect, what to ask your designer, and how to get the maximum return on investment. I get … Read more
How To Keep A Squirrel From Eating Your Nut
I looked out to the back yard, yesterday, just in time to see a blue jay burying a hazelnut in the ground. It hopped around in the loose soil, searching for the right spot, then … Read more
10 Things To Do in Branding Before You Die: A Branding Workshop
I will be hosting a workshop on branding for small businesses on Tuesday, January 29, at the Good Shepherd Center in the Wallingford district of Seattle. All members of the free-to-join Biznik.com are welcome to … Read more