The straight story always works better
If you are selling, telling it straight is always the better tact. Sure, adding a dash of romance never hurts, but shifting story midstream is a surefire way to undermine trust. If the customer asks … Read more
Posts Tagged ‘brand’
How to blend in with your competition
If you want to blend in with your competition, do what other people do in choosing how to design their website: buy a template. If the sales text says anything like, “will help you stand … Read more
Branding is not your brand
Imagine for a second that you are named ‘Ted’, and when people refer to you, they call you ‘Teding‘. That’s just like calling your brand ‘branding‘. You can’t change your branding, and you can’t hand … Read more
How good customer service keeps you healthy and wealthy
There are two choices in every customer service interaction. You can satisfy the customer, or tell them you don’t want their business. Every single interaction boils down to those two options. Investment of time in … Read more
What’s big?
Big is your dream or vision. Big is unconcerned with size. Big is branding with integrity. Big is your passion. Big is marketing with honesty. Possibilities are big. Creating is big. Thinking is big. Acting … Read more
Go out and fail today!
It seems that mistakes are no longer acknowledged. One of the most important childhood lessons I learned was how to accept being wrong. It taught me to be humble and to know that everything I … Read more
How to Start Up With a Professional Logo, On Budget and On Time
Should you start your business without a professionally designed logo? The answer is a resounding No! There is absolutely no valid reason or excuse to shortchange your goals and dreams by starting your business without … Read more
7.5 Hot Tips for Finding the Right Brand or Website Designer
How do you find a great designer? Most people start out by looking at designer websites and finding work examples they like. Others find messages or philosophies with which they feel a great connection. But … Read more
Why the Customer is Always Right (or 10 Ways to Keep Your Customers Happy)
This is an updated version of an article I wrote on Biznik, which inadvertently started a heated discussion. Designers really jumped on it, but the article is applicable to many types of businesses. How do … Read more
How to Shred a Strong Brand in 10 Minutes Flat
Imagine you have very particular taste when it comes to clothing (or any type of product). Imagine there is a clothing store that you like which sells shirts or pants that really connect with your … Read more