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Posts Tagged ‘brand’

The straight story always works better

  • April 11, 2015
  • 0 comments

If you are selling, telling it straight is always the better tact. Sure, adding a dash of romance never hurts, but shifting story midstream is a surefire way to undermine trust. If the customer asks … Read more

    • Brand

How to blend in with your competition

  • March 28, 2015
  • 0 comments

If you want to blend in with your competition, do what other people do in choosing how to design their website: buy a template. If the sales text says anything like, “will help you stand … Read more

    • Website Design

Branding is not your brand

  • June 6, 2012
  • 0 comments

Imagine for a second that you are named ‘Ted’, and when people refer to you, they call you ‘Teding‘. That’s just like calling your brand ‘branding‘. You can’t change your branding, and you can’t hand … Read more

    • Brand
    • Branding

How good customer service keeps you healthy and wealthy

  • May 14, 2011
  • 0 comments

There are two choices in every customer service interaction. You can satisfy the customer, or tell them you don’t want their business. Every single interaction boils down to those two options. Investment of time in … Read more

    • Brand
    • Customer Service

What’s big?

  • April 11, 2011
  • 0 comments

Big is your dream or vision. Big is unconcerned with size. Big is branding with integrity. Big is your passion. Big is marketing with honesty. Possibilities are big. Creating is big. Thinking is big. Acting … Read more

    • Brand
    • Branding
    • Marketing
    • Misc.

Go out and fail today!

  • July 7, 2009
  • 0 comments

It seems that mistakes are no longer acknowledged. One of the most important childhood lessons I learned was how to accept being wrong. It taught me to be humble and to know that everything I … Read more

    • Brand
    • Customer Service
    • Personal Brand

How to Start Up With a Professional Logo, On Budget and On Time

  • April 22, 2009
  • 0 comments

Should you start your business without a professionally designed logo? The answer is a resounding No! There is absolutely no valid reason or excuse to shortchange your goals and dreams by starting your business without … Read more

    • Branding
    • Graphic Design

7.5 Hot Tips for Finding the Right Brand or Website Designer

  • September 11, 2008
  • 0 comments

How do you find a great designer? Most people start out by looking at designer websites and finding work examples they like. Others find messages or philosophies with which they feel a great connection. But … Read more

    • Graphic Design
    • Website Design

Why the Customer is Always Right (or 10 Ways to Keep Your Customers Happy)

  • September 7, 2008
  • 1 comment

This is an updated version of an article I wrote on Biznik, which inadvertently started a heated discussion. Designers really jumped on it, but the article is applicable to many types of businesses. How do … Read more

    • Branding
    • Customer Service

How to Shred a Strong Brand in 10 Minutes Flat

  • June 11, 2008
  • 0 comments

Imagine you have very particular taste when it comes to clothing (or any type of product). Imagine there is a clothing store that you like which sells shirts or pants that really connect with your … Read more

    • Branding
    • Customer Service
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