(Not a vacation) A new post on advertising
Even on a medical break, I encountered a glut of advertising. I’ve been out for a couple weeks on what some people are calling a vacation (though it was medical-related… not what I’d call a … Read more
Posts Tagged ‘Advertising’
Mass appeal was never about mass
Modern marketing says mass appeal is over, but the truth is it never actually existed. Human beings are quirky by nature. We all want to be original. We want to be the one who had … Read more
Why most advertising fails
When you’ve been in advertising as long as I have, you learn that there is really only one reason why most advertising fails, and it’s called fear. How fear manifests with regard to advertising presents … Read more
People love advertising
People like to complain about advertising. They see it on the internet, on the tele, on billboards, in magazines, and in the mail, and it annoys them. People would prefer to have their entertainment cakes … Read more
What Advertising Is Not, a List
Advertising is not push. Advertising is not slow. Advertising is not wasteful. Advertising is not wow. Advertising is not interruption. Advertising is not necessarily big, nor is it necessarily expensive. Advertising is not outside of … Read more
3 Recent Examples of Poor Creative in Advertising
Poor creative can kill an advertisement before it sees the light of day. If you’re smart and working with an objective mind, you can catch the poor concepts before they ever reach a production stage. … Read more
Keeping Your Advertising on the Right Track
Advertising has gotten a bad rap by the very folks who have profited the most from it. Many companies who experience success in advertising also lose their shirt in it. There are two pretty simple … Read more
Twitter Tweets Are Advertisements
If you hate the idea of advertising because you think it’s an interruption or it’s too expensive, yet you love Twitter, you are just going to hate this post. But you should read it anyway … Read more
Advertising Is Not the Problem. It’s the Solution.
If you want to see a problem with anything, you can find it. Adbusters has done a great job of pointing out that advertising propagates a societal problem of buying in excess. I fully buy … Read more
From the department of irrelevance in advertising
Google gets it right much of the time. Sometimes they get it really wrong. And they’re not the only ones. I just sent an email, having to do with some rewritten text, from my Gmail … Read more