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Posts Tagged ‘Advertising’

(Not a vacation) A new post on advertising

  • July 14, 2012
  • 0 comments

Even on a medical break, I encountered a glut of advertising. I’ve been out for a couple weeks on what some people are calling a vacation (though it was medical-related… not what I’d call a … Read more

    • Advertising

Mass appeal was never about mass

  • February 23, 2012
  • 0 comments

Modern marketing says mass appeal is over, but the truth is it never actually existed. Human beings are quirky by nature. We all want to be original. We want to be the one who had … Read more

    • Advertising

Why most advertising fails

  • January 30, 2012
  • 0 comments

When you’ve been in advertising as long as I have, you learn that there is really only one reason why most advertising fails, and it’s called fear. How fear manifests with regard to advertising presents … Read more

    • Advertising
    • Marketing

People love advertising

  • May 31, 2009
  • 0 comments

People like to complain about advertising. They see it on the internet, on the tele, on billboards, in magazines, and in the mail, and it annoys them. People would prefer to have their entertainment cakes … Read more

    • Advertising
    • Branding

What Advertising Is Not, a List

  • April 16, 2009
  • 1 comment

Advertising is not push. Advertising is not slow. Advertising is not wasteful. Advertising is not wow. Advertising is not interruption. Advertising is not necessarily big, nor is it necessarily expensive. Advertising is not outside of … Read more

    • Advertising

3 Recent Examples of Poor Creative in Advertising

  • April 5, 2009
  • 2 comments

Poor creative can kill an advertisement before it sees the light of day. If you’re smart and working with an objective mind, you can catch the poor concepts before they ever reach a production stage. … Read more

    • Advertising
    • Marketing

Keeping Your Advertising on the Right Track

  • April 2, 2009
  • 0 comments

Advertising has gotten a bad rap by the very folks who have profited the most from it. Many companies who experience success in advertising also lose their shirt in it. There are two pretty simple … Read more

    • Advertising
    • Marketing

Twitter Tweets Are Advertisements

  • March 13, 2009
  • 0 comments

If you hate the idea of advertising because you think it’s an interruption or it’s too expensive, yet you love Twitter, you are just going to hate this post. But you should read it anyway … Read more

    • Advertising

Advertising Is Not the Problem. It’s the Solution.

  • March 7, 2009
  • 0 comments

If you want to see a problem with anything, you can find it. Adbusters has done a great job of pointing out that advertising propagates a societal problem of buying in excess. I fully buy … Read more

    • Advertising

From the department of irrelevance in advertising

  • February 26, 2009
  • 0 comments

Google gets it right much of the time. Sometimes they get it really wrong. And they’re not the only ones. I just sent an email, having to do with some rewritten text, from my Gmail … Read more

    • Advertising
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