Don’t worry – It’s not your fault. Someone taught you to use a “no-reply” from email address with your customers. They taught you it’s a great way to cut down on being inundated with useless emails. What they failed to teach you is, the no-reply email discourages asking questions. It discourages customer interaction. It discourages connecting with people who want to give you their money, or learn something about you.
It turns out “no-reply” is not your best email friend. Instead, it causes disconnect and frustration, because customers aren’t expecting you to be rude. That’s what no-reply is: rude. And because they don’t expect it, they click reply, type their questions, click send, and immediately get a notice of non-deliverability, a total fail.
Customers want to trust you. Your no-reply email undermines trust by letting people know they are not communicating with a human being. Is that what you want?
Instead of using a no-reply email, consider using a real person. Because real people reply. They connect and solve problems. They earn business.