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Advertising Is Not the Problem. It’s the Solution.
If you want to see a problem with anything, you can find it. Adbusters has done a great job of pointing out that advertising propagates a societal problem of buying in excess. I fully buy into the concept that we … Continue reading
Color me brand
Is color important to a brand identity or website? This is one of the most frequent questions I field while we are developing our clients’ brand identities. The answer, in a word, is a resounding Yes! Color is the second … Continue reading
