Tag Archives for corporate identity

How to Choose the Right Printer for High-Impact Marketing Communications

Learn the essential questions to ask printers prior to hiring them. Learn what to look for, what to expect, what to ask your designer, and how to get the maximum return on investment. I get sample packets all the time … Continue reading

26. June 2008 by Kelly Hobkirk
Categories: Branding, Marketing, Printing | Tags: , , , , , , , , , , , , | Leave a comment

How To Keep A Squirrel From Eating Your Nut

I looked out to the back yard, yesterday, just in time to see a blue jay burying a hazelnut in the ground. It hopped around in the loose soil, searching for the right spot, then set the nut down and … Continue reading

23. April 2008 by Kelly Hobkirk
Categories: Advertising, Branding, Marketing | Tags: , , , , , , , | Leave a comment

Color me brand

Is color important to a brand identity or website? This is one of the most frequent questions I field while we are developing our clients’ brand identities. The answer, in a word, is a resounding Yes! Color is the second … Continue reading

16. February 2008 by Kelly Hobkirk
Categories: Branding | Tags: , , , , , | Leave a comment