Tag Archives for change
Change is easy, make work exciting
Why make work exciting? If your work is mind-numbing, imagine how your product feels. Imagine how the people using your product experience it. Mind-numbing is mind-numbing no matter how you market it. It comes through in your dialog, in your … Continue reading
Keeping Your Advertising on the Right Track
Advertising has gotten a bad rap by the very folks who have profited the most from it. Many companies who experience success in advertising also lose their shirt in it. There are two pretty simple reasons for that. They’re called … Continue reading

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