Tag Archives for change

Change is easy, make work exciting

Why make work exciting? If your work is mind-numbing, imagine how your product feels. Imagine how the people using your product experience it. Mind-numbing is mind-numbing no matter how you market it. It comes through in your dialog, in your … Continue reading

17. January 2012 by Kelly Hobkirk
Categories: working better | Tags: | Leave a comment

Keeping Your Advertising on the Right Track

Advertising has gotten a bad rap by the very folks who have profited the most from it. Many companies who experience success in advertising also lose their shirt in it. There are two pretty simple reasons for that. They’re called … Continue reading

02. April 2009 by Kelly Hobkirk
Categories: Advertising, Marketing | Tags: , , , , , , , | Leave a comment