Hi, I'm Kelly, the co-founder, creative director, and senior copywriter at Tag Archives for brand
How good customer service keeps you healthy and wealthy
There are two choices in every customer service interaction. You can satisfy the customer, or tell them you don’t want their business. Every single interaction boils down to those two options. Investment of time in anything other than those two … Continue reading
What’s big?
Big is your dream or vision. Big is unconcerned with size. Big is branding with integrity. Big is your passion. Big is marketing with honesty. Possibilities are big. Creating is big. Thinking is big. Acting is the bigger next step. … Continue reading
Go out and fail today!
It seems that mistakes are no longer acknowledged. One of the most important childhood lessons I learned was how to accept being wrong. It taught me to be humble and to know that everything I do is not perfect. Lately, … Continue reading
How to Start Up With a Professional Logo, On Budget and On Time
Should you start your business without a professionally designed logo? The answer is a resounding No! There is absolutely no valid reason or excuse to shortchange your goals and dreams by starting your business without a professional logo. Here’s why: … Continue reading
7.5 Hot Tips for Finding the Right Brand or Website Designer
How do you find a great designer? Most people start out by looking at designer websites and finding work examples they like. Others find messages or philosophies with which they feel a great connection. But what happens after that? The … Continue reading
Why the Customer is Always Right (or 10 Ways to Keep Your Customers Happy)
This is an updated version of an article I wrote on Biznik, which inadvertently started a heated discussion. Designers really jumped on it, but the article is applicable to many types of businesses. How do you make your customers feel … Continue reading
How to Shred a Strong Brand in 10 Minutes Flat
Imagine you have very particular taste when it comes to clothing (or any type of product). Imagine there is a clothing store that you like which sells shirts or pants that really connect with your personal aesthetic. Call it your … Continue reading
How To Keep A Squirrel From Eating Your Nut
I looked out to the back yard, yesterday, just in time to see a blue jay burying a hazelnut in the ground. It hopped around in the loose soil, searching for the right spot, then set the nut down and … Continue reading
How do you guard your Brand Reputation?
There is a question I ask every client at the start of our relationship that often puzzles people. The usual response includes a slight sideways turn of the head, while eyes tend to squint. Then I hear a, “Huh? What … Continue reading
Color me brand
Is color important to a brand identity or website? This is one of the most frequent questions I field while we are developing our clients’ brand identities. The answer, in a word, is a resounding Yes! Color is the second … Continue reading
