Tag Archives for brand representation

How to Shred a Strong Brand in 10 Minutes Flat

Imagine you have very particular taste when it comes to clothing (or any type of product). Imagine there is a clothing store that you like which sells shirts or pants that really connect with your personal aesthetic. Call it your … Continue reading

11. June 2008 by Kelly Hobkirk
Categories: Branding, Customer Service | Tags: , , , , , , | Leave a comment

How do you guard your Brand Reputation?

There is a question I ask every client at the start of our relationship that often puzzles people. The usual response includes a slight sideways turn of the head, while eyes tend to squint. Then I hear a, “Huh? What … Continue reading

20. February 2008 by Kelly Hobkirk
Categories: Branding, Personal Branding | Tags: , , , , , | Leave a comment