Hi, I'm Tag Archives for Apple
The embarrassment Adobe Illustrator embodies and the opportunity it presents
Adobe Illustrator is an embarrassment to the graphic design industry. It also represents a tremendous opportunity. When you have industry-standard software that severely restricts creative expression, that’s a problem. When that same software routinely requires you to explain to clients … Continue reading
How do you guard your Brand Reputation?
There is a question I ask every client at the start of our relationship that often puzzles people. The usual response includes a slight sideways turn of the head, while eyes tend to squint. Then I hear a, “Huh? What … Continue reading
Apple Earns Their Reputation
Apple surprised me today. I received notice today that they had just shipped my replacement Mac. I figured it would show up some time next week. About three hours later, my new computer arrived. I’ve bought a lot of Macs … Continue reading
When is Good Customer Service Bad?
Apple computers almost always have some major hardware issue within the first few years of their life, so it’s always a good idea to buy the AppleCare extended warranty. In making use of my AppleCare warranty just a few days … Continue reading
