Hi, I'm Tag Archives for Advertising
Mass appeal was never about mass
Modern marketing says mass appeal is over, but the truth is it never actually existed. Human beings are quirky by nature. We all want to be original. We want to be the one who had original thoughts, original ideas, original … Continue reading
Why most advertising fails
When you’ve been in advertising as long as I have, you learn that there is really only one reason why most advertising fails, and it’s called fear. How fear manifests with regard to advertising presents in an almost endless list … Continue reading
Congratulations, Starbucks, on your chest-thumping ad campaign
An open letter to Starbucks’ marketing department: Your latest ad headline reads, “Thanks to everyone who helped make us the country’s #1 best coffee, which includes our great baristas.” Could you possibly have worded that any worse? What exactly does … Continue reading
People love advertising
People like to complain about advertising. They see it on the internet, on the tele, on billboards, in magazines, and in the mail, and it annoys them. People would prefer to have their entertainment cakes and just stare at them … Continue reading
What Advertising Is Not, a List
Advertising is not push. Advertising is not slow. Advertising is not wasteful. Advertising is not wow. Advertising is not interruption. Advertising is not necessarily big, nor is it necessarily expensive. Advertising is not outside of most companies’ budgets. Advertising is … Continue reading
Keeping Your Advertising on the Right Track
Advertising has gotten a bad rap by the very folks who have profited the most from it. Many companies who experience success in advertising also lose their shirt in it. There are two pretty simple reasons for that. They’re called … Continue reading
Twitter Tweets Are Advertisements
If you hate the idea of advertising because you think it’s an interruption or it’s too expensive, yet you love Twitter, you are just going to hate this post. But you should read it anyway because it will probably help … Continue reading
Advertising Is Not the Problem. It’s the Solution.
If you want to see a problem with anything, you can find it. Adbusters has done a great job of pointing out that advertising propagates a societal problem of buying in excess. I fully buy into the concept that we … Continue reading
From the department of irrelevance in advertising
Google gets it right much of the time. Sometimes they get it really wrong. And they’re not the only ones. I just sent an email, having to do with some rewritten text, from my Gmail account. The word ‘copywriting’ was … Continue reading
