Comments on: Congratulations, Starbucks, on your chest-thumping ad campaign http://kellyhobkirk.com/marketing/congratulations-starbucks-on-your-chest-thumping-ad-campaign/ Totally transparent branding and marketing musings Wed, 24 Mar 2010 19:51:19 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Kelly Hobkirk http://kellyhobkirk.com/marketing/congratulations-starbucks-on-your-chest-thumping-ad-campaign/comment-page-1/#comment-141 Kelly Hobkirk Wed, 29 Jul 2009 17:02:35 +0000 http://kellyhobkirk.com/?p=248#comment-141 Oh, I concur! My impression of Chase's marketing, over the years, is that they are totally out of touch with reality, and they don't actually seem to give a rats tail about that. They must plan on a high turnover rate and figure why bother. I guess when you're the biggest bank in the country, you don't have to care, but it puzzles me why on earth Chase would want to buy billboard advertising to prove on a wide scale that they don't care. It is so easy to create a positive dialog in advertising, and to create meaningful connections is just not that hard. The benefits of investing in truly good creative pay off every single time. Thanks for commenting. Oh, I concur! My impression of Chase’s marketing, over the years, is that they are totally out of touch with reality, and they don’t actually seem to give a rats tail about that. They must plan on a high turnover rate and figure why bother. I guess when you’re the biggest bank in the country, you don’t have to care, but it puzzles me why on earth Chase would want to buy billboard advertising to prove on a wide scale that they don’t care.

It is so easy to create a positive dialog in advertising, and to create meaningful connections is just not that hard. The benefits of investing in truly good creative pay off every single time.

Thanks for commenting.

]]> By: Leila Emge http://kellyhobkirk.com/marketing/congratulations-starbucks-on-your-chest-thumping-ad-campaign/comment-page-1/#comment-138 Leila Emge Tue, 28 Jul 2009 08:02:52 +0000 http://kellyhobkirk.com/?p=248#comment-138 They must be using the same agency as Chase. Chase, which according to their billboards, believes that every bank in Seattle (except Chase) flat out sucks coffee grounds. Man, those are some arrogant and annoying ads. They must be using the same agency as Chase. Chase, which according to their billboards, believes that every bank in Seattle (except Chase) flat out sucks coffee grounds. Man, those are some arrogant and annoying ads.

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