Category Archives for Personal Branding

The friends who helped me survive

Last year, as I battled serious illness and a big corrupt federal bank, some incredibly open and giving people helped me through it all. The illnesses had left an indelible fear of physical pain at the forefront of my consciousness, … Continue reading

01. October 2010 by Kelly
Categories: Misc., Personal Branding | Tags: , | 1 comment

Branding touches high school students

I had the opportunity to speak about branding at a local Seattle high school a couple weeks ago. It came as no surprise to me that some of the students feel manipulated by the branding efforts of large corporations. What … Continue reading

31. May 2009 by Kelly
Categories: Branding, Personal Branding | Tags: , , | Leave a comment

How do you guard your Brand Reputation?

There is a question I ask every client at the start of our relationship that often puzzles people. The usual response includes a slight sideways turn of the head, while eyes tend to squint. Then I hear a, “Huh? What … Continue reading

20. February 2008 by Kelly Hobkirk
Categories: Branding, Personal Branding | Tags: , , , , , | Leave a comment

Thank You Polly Hobbs

I met Polly Hobbs when I was a 14-year old high school student. She was my art teacher. The first thing she did was set up a still life composition (that looked like a haphazard mess) in the center of … Continue reading

24. December 2007 by Kelly
Categories: Branding, Misc., Personal Branding | Tags: | 2 comments

Over-optimizing

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04. September 2007 by Kelly Hobkirk
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