Category Archives for Graphic Design

The embarrassment Adobe Illustrator embodies and the opportunity it presents

Adobe Illustrator is an embarrassment to the graphic design industry. It also represents a tremendous opportunity. When you have industry-standard software that severely restricts creative expression, that’s a problem. When that same software routinely requires you to explain to clients … Continue reading

09. April 2012 by Kelly Hobkirk
Categories: Graphic Design | Tags: , | Leave a comment

Is graphic design a profession or a hobby?

The real question may be, do companies hire graphic designers to fill a budget sheet or fuel their marketing? The industry and billions of dollars would seem to suggest graphic design is a real profession, yet there has never been … Continue reading

15. February 2012 by Kelly Hobkirk
Categories: Graphic Design, Marketing | Tags: , , | Leave a comment

There is no species of one

(Seth Godin wrote a post today on his blog that inspired this post.) I work in an industry where professionals often behave like grade school kids taking a test – with one arm covering their answers so no one can … Continue reading

03. October 2010 by Kelly Hobkirk
Categories: Graphic Design | Tags: | 1 comment

7.5 Hot Tips for Finding the Right Brand or Website Designer

How do you find a great designer? Most people start out by looking at designer websites and finding work examples they like. Others find messages or philosophies with which they feel a great connection. But what happens after that? The … Continue reading

11. September 2008 by Kelly Hobkirk
Categories: Graphic Design, Website Design | Tags: , , , , | Leave a comment

The magazine design formula as a model for websites, or digesting soup

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09. August 2007 by Kelly Hobkirk
Categories: Graphic Design | Leave a comment