Category Archives for Branding

How do you guard your Brand Reputation?

There is a question I ask every client at the start of our relationship that often puzzles people. The usual response includes a slight sideways turn of the head, while eyes tend to squint. Then I hear a, “Huh? What … Continue reading

20. February 2008 by Kelly Hobkirk
Categories: Branding, Personal Branding | Tags: , , , , , | Leave a comment

Color me brand

Is color important to a brand identity or website? This is one of the most frequent questions I field while we are developing our clients’ brand identities. The answer, in a word, is a resounding Yes! Color is the second … Continue reading

16. February 2008 by Kelly Hobkirk
Categories: Branding | Tags: , , , , , | Leave a comment

10 Things To Do in Branding Before You Die: A Branding Workshop

I will be hosting a workshop on branding for small businesses on Tuesday, January 29, at the Good Shepherd Center in the Wallingford district of Seattle. All members of the free-to-join Biznik.com are welcome to come. All the details are … Continue reading

29. January 2008 by Kelly Hobkirk
Categories: Branding | Tags: , | Leave a comment

Thank You Polly Hobbs

I met Polly Hobbs when I was a 14-year old high school student. She was my art teacher. The first thing she did was set up a still life composition (that looked like a haphazard mess) in the center of … Continue reading

24. December 2007 by Kelly Hobkirk
Categories: Branding, Misc., Personal Branding | Tags: | 2 comments

Apple Earns Their Reputation

Apple surprised me today. I received notice today that they had just shipped my replacement Mac. I figured it would show up some time next week. About three hours later, my new computer arrived. I’ve bought a lot of Macs … Continue reading

24. December 2007 by Kelly Hobkirk
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In the Parlance of Our Branding Times

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05. November 2007 by Kelly Hobkirk
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Thank You for That Slap Upside the Head

I got passed over by an existing client recently for a total rebranding of their organization. At first, I was disappointed in them for not giving me a shot at pitching the project, but after some reflection I realized that … Continue reading

27. September 2007 by Kelly Hobkirk
Categories: Branding, Marketing, Misc. | 1 comment

Over-optimizing

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04. September 2007 by Kelly Hobkirk
Categories: Branding, Personal Branding | Leave a comment

Logos that rock our world

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08. July 2007 by Kelly Hobkirk
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Think you still don’t need a custom blog?

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02. July 2007 by Kelly Hobkirk
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