Hi, I'm Category Archives for Branding
How do you guard your Brand Reputation?
There is a question I ask every client at the start of our relationship that often puzzles people. The usual response includes a slight sideways turn of the head, while eyes tend to squint. Then I hear a, “Huh? What … Continue reading
Color me brand
Is color important to a brand identity or website? This is one of the most frequent questions I field while we are developing our clients’ brand identities. The answer, in a word, is a resounding Yes! Color is the second … Continue reading
10 Things To Do in Branding Before You Die: A Branding Workshop
I will be hosting a workshop on branding for small businesses on Tuesday, January 29, at the Good Shepherd Center in the Wallingford district of Seattle. All members of the free-to-join Biznik.com are welcome to come. All the details are … Continue reading
Thank You Polly Hobbs
I met Polly Hobbs when I was a 14-year old high school student. She was my art teacher. The first thing she did was set up a still life composition (that looked like a haphazard mess) in the center of … Continue reading
Apple Earns Their Reputation
Apple surprised me today. I received notice today that they had just shipped my replacement Mac. I figured it would show up some time next week. About three hours later, my new computer arrived. I’ve bought a lot of Macs … Continue reading
Thank You for That Slap Upside the Head
I got passed over by an existing client recently for a total rebranding of their organization. At first, I was disappointed in them for not giving me a shot at pitching the project, but after some reflection I realized that … Continue reading
