Hi, I'm Kelly, the co-founder, creative director, and senior copywriter at Category Archives for brand
The toxicity of buddy deals
How often do you try to get ‘buddy deals’? People have approached me, saying a ‘buddy deal’ went south and didn’t turn out how they wanted. So they came to me, saying they wanted to do it the right way, … Continue reading
How good customer service keeps you healthy and wealthy
There are two choices in every customer service interaction. You can satisfy the customer, or tell them you don’t want their business. Every single interaction boils down to those two options. Investment of time in anything other than those two … Continue reading
What’s big?
Big is your dream or vision. Big is unconcerned with size. Big is branding with integrity. Big is your passion. Big is marketing with honesty. Possibilities are big. Creating is big. Thinking is big. Acting is the bigger next step. … Continue reading
The business mirror
Big business seems to be coming to a close, and they know it. Why else would they so relentlessly, so aggressively, so ridiculously come after prospects today? No company can be that lacking in good ol’ smarts, can they? Here’s … Continue reading
My forced break, and the start of a revolution in branding
I had to take a forced break from writing this blog last year due to health reasons. I was struck down twice in 2009 by painful, humbling illnesses. A certain kind of clarity occurs when you’re in that much pain. … Continue reading
Go out and fail today!
It seems that mistakes are no longer acknowledged. One of the most important childhood lessons I learned was how to accept being wrong. It taught me to be humble and to know that everything I do is not perfect. Lately, … Continue reading
