Hi, I'm Kelly, the co-founder, creative director, and senior copywriter at Blog Archives
Keeping Your Advertising on the Right Track
Advertising has gotten a bad rap by the very folks who have profited the most from it. Many companies who experience success in advertising also lose their shirt in it. There are two pretty simple reasons for that. They’re called … Continue reading
Twitter Tweets Are Advertisements
If you hate the idea of advertising because you think it’s an interruption or it’s too expensive, yet you love Twitter, you are just going to hate this post. But you should read it anyway because it will probably help … Continue reading
Advertising Is Not the Problem. It’s the Solution.
If you want to see a problem with anything, you can find it. Adbusters has done a great job of pointing out that advertising propagates a societal problem of buying in excess. I fully buy into the concept that we … Continue reading
From the department of irrelevance in advertising
Google gets it right much of the time. Sometimes they get it really wrong. And they’re not the only ones. I just sent an email, having to do with some rewritten text, from my Gmail account. The word ‘copywriting’ was … Continue reading
Nine tips for giving better workshops
I’ve put on a handful of workshops in the last couple years. My most recent Blog Blitz! workshop was, for me, the least successful of my workshops. Yet, while I came away feeling like I had done a poor job, … Continue reading
On the need to read
It always surprises me, no matter how many times I hear it, when people tell me they don’t read books anymore. I wrote a novel a couple years back. I asked some friends to give it a read and provide … Continue reading
Why the Customer is Always Right (or 10 Ways to Keep Your Customers Happy)
This is an updated version of an article I wrote on Biznik, which inadvertently started a heated discussion. Designers really jumped on it, but the article is applicable to many types of businesses. How do you make your customers feel … Continue reading
10 Things To Do in Branding Before You Die: A Branding Workshop
I will be hosting a workshop on branding for small businesses on Tuesday, January 29, at the Good Shepherd Center in the Wallingford district of Seattle. All members of the free-to-join Biznik.com are welcome to come. All the details are … Continue reading
Thank You Polly Hobbs
I met Polly Hobbs when I was a 14-year old high school student. She was my art teacher. The first thing she did was set up a still life composition (that looked like a haphazard mess) in the center of … Continue reading
Apple Earns Their Reputation
Apple surprised me today. I received notice today that they had just shipped my replacement Mac. I figured it would show up some time next week. About three hours later, my new computer arrived. I’ve bought a lot of Macs … Continue reading
