Hi, I'm Kelly, the co-founder, creative director, and senior copywriter at Blog Archives
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There is no species of one
(Seth Godin wrote a post today on his blog that inspired this post.) I work in an industry where professionals often behave like grade school kids taking a test – with one arm covering their answers so no one can … Continue reading
The friends who helped me survive
Last year, as I battled serious illness and a big corrupt federal bank, some incredibly open and giving people helped me through it all. The illnesses had left an indelible fear of physical pain at the forefront of my consciousness, … Continue reading
My forced break, and the start of a revolution in branding
I had to take a forced break from writing this blog last year due to health reasons. I was struck down twice in 2009 by painful, humbling illnesses. A certain kind of clarity occurs when you’re in that much pain. … Continue reading
The world is flat: An evening with Chris Brogan and Julien Smith
I attended a Biznik event Tuesday night with Chris Brogan and Julien Smith, stalwart authors of a new best-selling book called ‘Trust Agents.‘ It was a fun evening for all. The two of them sat side-by-side in the excellent Columbia … Continue reading
Bad marketing habits die hard
Bad habits are hard to break. If you are routinely investing time in low-yield marketing methods, you have yourself a bad habit. If you need proof, just take a look at some of your daily non-business habits. Here are a … Continue reading
Look for the shorter processes that are most effective
I interviewed a friend of a long-time client as a favor the other day. She called for directions from the road. She had no idea where she was, but she had a GPS in her car. I gave her the … Continue reading
Go out and fail today!
It seems that mistakes are no longer acknowledged. One of the most important childhood lessons I learned was how to accept being wrong. It taught me to be humble and to know that everything I do is not perfect. Lately, … Continue reading
Congratulations, Starbucks, on your chest-thumping ad campaign
An open letter to Starbucks’ marketing department: Your latest ad headline reads, “Thanks to everyone who helped make us the country’s #1 best coffee, which includes our great baristas.” Could you possibly have worded that any worse? What exactly does … Continue reading
