What Advertising Is Not, a List

Advertising is not push.

Advertising is not slow.

Advertising is not wasteful.

Advertising is not wow.

Advertising is not interruption.

Advertising is not necessarily big, nor is it necessarily expensive.

Advertising is not outside of most companies’ budgets.

Advertising is not a waste.

Advertising is not a bad investment.

Advertising is not one-way.

Advertising is not manipulative.

Advertising is not a place to tell lies or make empty promises.

Advertising is not optional in most effective marketing plans.

Advertising is not fully understood by most small businesses.

Advertising is not well-executed by many large companies.

Advertising is not remotely as slow as social media.

Advertising is not shunned.

Kelly Hobkirk - teaching marketers how to harness strategy, goals, reality, and purpose to connect and do better work.

 

Kelly Hobkirk has been helping companies succeed in creative ways for nearly 25 years. His work has been featured in Time Magazine, and books by Rockport and Rotovision. Get exclusive articles when you sign up for his monthly newsletter.

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