IBM Rewrites An Old Headline, and Does It Well

In the 1950s, IBM founder Thomas Watson, famously said “Good design is good business.” Truer words, regarding design, were never spoken.

IBM is now running an advertisement with the headline, “Green business is good business.” This is a smart redux because it is saying exactly the same thing as the original, yet it is updated for the current times.

Good design is nowadays green. Green business is good design.

05. April 2009 by Kelly Hobkirk
Categories: Advertising | Tags: design, green business, IBM, Thomas Watson | Leave a comment